Dubai is gearing up for the fourth edition of the World of Coffee exhibition, taking place from February 10-12 at the Dubai World Trade Centre. This year’s event is set to break records, featuring 1,980 exhibitors. The exhibition space has grown by a third, with exhibitor numbers rising by 50%. Global participation has surged by 75%.

The event will host 10 national pavilions, welcoming countries like Saudi Arabia, Brazil, Rwanda, and India, which has tripled its pavilion size. Morocco and Mexico will make their debut appearances this year. The Arab region is also making a strong showing, with 137 companies participating, including over 30 from Saudi Arabia—a six-fold increase from last year.

Global coffee trends are in focus, with the specialty coffee market continuing to grow. The MENA region is emerging as a key player, driven by events like this. Saudi Arabia led regional growth last year, with 46% of all new coffee outlets, while the UAE added 685 coffee shops by Q3.

Attendees will have the chance to explore activities like the Cupping Room, Brew Bar, and Roasters Village. There will also be 14 international lectures and 10 hands-on workshops, offering opportunities to connect with industry experts and explore business collaborations.

Khalid Al Hammadi, Executive Vice President at DXB Live, told the Government of Dubai Media Office that the event has become a global platform for showcasing new products, networking, and facilitating commercial agreements. He emphasized the exhibition’s role in shaping the future of the coffee industry.

A highlight of this year’s event is the Rare Coffee Beans Auction, featuring 15 exclusive lots totaling over 205 kilograms of rare coffee beans. Coffee enthusiasts can join in person or remotely through a digital platform.

With national coffee championships, prestigious awards, and exciting new launches, World of Coffee Dubai 2025 promises to be a landmark event for the global coffee community.