Create. has partnered with Dubai Economy & Tourism (DET) to develop an innovative course portal aimed at enhancing the learning experience for entrepreneurs at all stages of their journey. This platform combines a dynamic website with a custom-built AI-powered learning system, marking a significant advancement in positioning Dubai as a global business hub in line with the D33 Vision.

Recognizing the necessity to equip new and aspiring entrepreneurs with essential business knowledge, the Dubai SME Hub was created as an accessible, scalable, and cost-effective learning solution. The portal features AI-generated content that is designed, written, and presented by AI, ensuring high-quality and personalized learning experiences for users.

DET encouraged Create. to explore the possibilities of AI-powered education, prompting the team to develop a platform that redefines how knowledge is created and shared. This vision resulted in an advanced AI-driven learning system that delivers intelligent, adaptive, and scalable educational experiences tailored specifically to the needs of entrepreneurs.

In a short period, Create. successfully produced 70 lessons across seven subjects in both English and Arabic, totaling 140 video modules along with online tutoring. To achieve this on a large scale, the team developed an end-to-end AI workflow that streamlined content creation while ensuring human oversight where necessary.

The AI-driven workflow not only expedited content production but also led to an estimated 10 times savings in time and costs. The learning hub acts as a personalized start-up incubator, equipping aspiring entrepreneurs with the tools needed to navigate their business journeys confidently.

Moreover, the platform features an AI Tutor, a conversational chatbot trained on the course content. This allows users to receive recommendations for study topics based on their needs and to ask questions at any time, receiving real, context-aware feedback throughout their learning experiences.

Romain Colomer, Experience & Innovation Director at Create., stated, “At Create., we are leading AI-powered education for the region, reimagining how knowledge is created and delivered at scale.” He emphasized that the new AI workflows enable one-to-one business learning experiences without the high costs associated with traditional training programs, marking a significant shift toward adaptive and impactful education.

Following the successful launch of the platform, the initiative has now entered Phase 2, which focuses on expanding course content, increasing learner engagement, and further refining AI-powered production processes to enhance efficiency and scalability.

About Create.: Create. is recognized as the Middle East’s leading strategic digital communications agency, with a workforce of over 160 across the UAE, Saudi Arabia, and Egypt, and is part of the Code and Theory family of agencies within the Stagwell Global Network. The agency has been awarded Campaign Middle East’s Digital Agency of the Year for three consecutive years.

The agency collaborates with destination brands, nation builders, and visionaries to drive positive cultural and economic transformation, delivering digital strategy, products, content, and innovation with a focus on impactful, high-quality results.

For further information, please contact: talktous@creategroup.me