Wheely, a luxury services company founded in Switzerland and based in Britain, has officially launched its operations in Dubai, bringing an ultra-luxury ride-hailing experience to the city. The company’s offerings include high-end chauffeuring in BMW 5 Series and Mercedes E, S, and V Class vehicles, aligning perfectly with Dubai’s opulent lifestyle.

This innovative ride-hailing service distinguishes itself through its smartly dressed and well-groomed drivers, who ensure a premium experience that surpasses typical ride-hailing options. Customers can expect a level of service that emphasizes politeness and professionalism, setting a new standard in the industry.

Wheely also features a user-friendly app interface that simplifies the booking process, making it as effortless as enjoying the plush interiors of their vehicles. The emphasis on attention to detail enhances the entire customer experience, from the initial booking to the final destination. While the service comes at a premium price, it offers a unique way to travel in style.

This article first appeared in the January/February issue of Inc. Arabia magazine.