UAE is increasingly turning to vertical farming as a strategy to lower crop prices. As businesses venture into agricultural projects, they are finding it easier to get their products on supermarket shelves, improving their chances of profitability. The rise of both advanced vertical farms and traditional farming methods across the region is making a significant impact on the local food supply chain.

Many multi-million dirham farming projects are being launched in the UAE, with promoters optimistic about their potential for success. Regardless of whether these initiatives utilize cutting-edge technology or conventional farming techniques, the important factor is that they are gaining traction with consumers and attracting the attention of grocery retailers.

Sunil Kumar, the CEO of Spinneys, a prominent supermarket operator in the UAE, shared insights into their sourcing strategy. He explained that they have established a “farmers’ club,” consisting of about 10 local farmers with whom they have yearly contracts. Kumar stated, “Any new opportunities coming to market, we will continue to go and buy from those farms,” emphasizing the commitment to offering the freshest local produce to their customers.