Royaloak Furniture, one of India’s largest organized furniture retail chains, has announced its entry into the UAE market as part of its broader international expansion strategy. The brand, which has over 15 years of operational history and a customer base exceeding 5 million, has opened three stores in the UAE—located in RAK Mall (Ras Al Khaimah), Lulu Mall (Fujairah), and Silicon Central Mall (Dubai). Each store spans nearly 20 000 square feet.

The move coincides with a period of steady growth in the UAE’s furniture and home décor industry, spurred by increased real estate development, rising urbanization, and a growing population of design-conscious consumers. Industry estimates indicate that the UAE furniture market was valued at approximately USD 5.1 billion in 2024 and is projected to grow to USD 5.4 billion by 2033, with a compound annual growth rate (CAGR) of 4.18%.

Royaloak’s entry is expected to bolster the region’s expanding mid-to-premium furniture segment. The brand is recognized for its “Country Collection,” which features curated pieces inspired by American, Italian, and Malaysian designs. The company sources its products from manufacturing hubs across Asia and Europe, aiming to merge aesthetic appeal with functional quality.

Mathan Subramaniam, Co-Founder and Managing Director of Royaloak, noted that the UAE expansion aligns with market demand and retail opportunity. He emphasized that the company’s vertically integrated model—from sourcing to distribution—ensures product consistency and affordability. With a dedicated warehouse in the UAE, Royaloak is prepared to provide fast and reliable delivery along with a localized shopping experience.

The stores are designed to accommodate a diverse demographic, offering furniture for living rooms, bedrooms, offices, dining areas, and outdoor spaces, as well as home décor and mattresses. Each outlet is staffed with Arabic-speaking employees to ensure culturally attuned customer service.

In addition to its physical retail presence, Royaloak has launched a dedicated UAE e-commerce platform and formed partnerships with Amazon UAE and Noon to enhance its omnichannel presence. This expansion is not only a strategic move for the company but also a commitment to job creation and customer-focused innovation within one of the Middle East’s most competitive retail environments. Further expansion across the Emirates is planned for the upcoming year.