A significant update to media regulations in the United Arab Emirates has come into effect, requiring all social media influencers and content creators engaged in commercial activities to obtain a business license before applying for a media license from the UAE Media Council. This change is part of the broader Media Regulation Law, which was implemented on May 29, 2025, and represents a major development in the UAE’s digital media landscape.

The new regulation aims to promote ethical, high-quality online content while safeguarding societal norms and ensuring public trust. It is part of the UAE’s Digital Participation Policy, which seeks to encourage constructive engagement on social media, ensuring that local laws and values are upheld. The Media Council has been granted extensive authority to monitor, modify, or remove digital content that does not comply with these regulations.

At a recent press conference in Dubai, Maitha Al Suwaidi, the CEO of the Strategy and Media Policies Sector at the UAE Media Council, discussed the vision behind the law. She stated, “This road map reflects our deep understanding of the challenges and opportunities presented by new media. It is designed to foster a flexible, contemporary environment that aligns with global media trends while safeguarding the UAE’s core values.” Al Suwaidi highlighted that the primary goals of the licensing system include building public trust, protecting audiences, and enhancing the quality of online content.

In a move to support content creators during this transition, the UAE Media Council has announced a waiver of all permit fees for three years for influencers and content creators applying under the new system. Maitha Al Suwaidi noted, “To support content creators, the Council is offering a three-year exemption from permit fees, providing a financial cushion for influencers to adapt to the new regulations.” This initiative reflects an understanding of the financial challenges many independent creators face, especially those just starting to monetize their platforms.

The updated Media Regulation Law also enforces strict penalties for non-compliance. Offenders may face fines of up to Dh1 million, with the severity of the penalty determined by the frequency and seriousness of the violation. The UAE Media Council has the authority to delete or modify any content that contravenes the guidelines, including posts that could be considered defamatory, offensive, or harmful to social harmony.

Under the new law, influencers and creators are required to follow specific licensing steps: first, they must obtain a business license, which is mandatory for anyone earning through content, and then apply for a media license from the UAE Media Council after securing the business license. Key features of this regulatory framework include a three-year exemption from media license fees, oversight of content for quality and compliance, and the authority to remove or amend content that violates the law.

The UAE’s updated media framework represents a defining shift in its approach to digital communication, creating a modern regulatory system that balances creative freedom with accountability. This framework aims to foster a safer, more credible, and culturally respectful digital environment. As the UAE continues to grow as a hub for digital talent, these regulations are expected to influence influencer practices, guide content standards, and ensure that public engagement aligns with national values.