New York-based Elevate has successfully acquired RISE Group, which is a marketing and commercial services consultancy located in Riyadh and Dubai. The financial details of the acquisition remain undisclosed, and the deal is subject to customary regulatory approval.

This acquisition signifies Elevate’s entry into the Middle East and North Africa (MENA) region, as the company aims to capitalize on the expanding sports and entertainment market in the area. The investment is anticipated to enable RISE Group to enhance and scale its operations effectively.

As part of the acquisition agreement, RISE co-founders Seth Holmes and Tom Berrington will take on significant leadership roles within Elevate. The company will continue to operate from its existing offices in Riyadh and Dubai, ensuring its presence in the region remains strong.

Elevate is known as a global agency network that assists properties, brands, and universities in connecting with their audiences. The firm serves a diverse clientele across various sectors, including consumer products, retail, entertainment, and sports.