BoxCommerce, a leading global eCommerce platform and MasterCard Start Path Partner, has announced a significant partnership with ruya aimed at transforming the digital landscape for small and medium-sized enterprises (SMEs) in the UAE. This collaboration introduces an integrated toolkit that combines banking and eCommerce, specifically designed to help SMEs grow, thrive, and compete in an increasingly digital economy.

The partnership comes at a vital moment as the UAE’s eCommerce market is projected to reach AED 50 billion by 2028. Over 70% of the population is actively shopping online, with mobile commerce leading the trend. Despite having around 600,000 SMEs, many of these businesses struggle to access simple, affordable digital selling tools and financial services necessary for growth.

With this collaboration, ruya’s SME clients will gain direct access to BoxCommerce’s comprehensive eCommerce platform, which allows them to set up an online store within minutes. This platform includes integrated payment solutions, delivery options, social media marketing tools, and access to various marketplaces. In parallel, ruya will provide tailored financial products and services that meet the modern digital requirements of SMEs, ensuring they have the resources to expand confidently.

Craig McLeod, CEO of BoxCommerce, emphasized that the partnership extends beyond technology, focusing on empowerment. He noted that SMEs are the backbone of the UAE economy, constituting 94% of all companies and employing over 86% of the private workforce. By merging their eCommerce tools with ruya’s innovative banking services, they aim to create a robust engine for local businesses to succeed in a digital-first environment.

Christoph Koster, CEO of ruya, stated that access to opportunity starts with having the right tools. He added that their partnership with BoxCommerce demonstrates their commitment to helping SMEs not just survive, but also thrive in the current digital economy. Together, they aim to dismantle barriers and empower small businesses in the UAE to dream bigger and grow faster.

Both BoxCommerce and ruya share a vision for inclusive digital transformation. BoxCommerce brings global expertise and infrastructure to the alliance, while ruya offers insights into local business needs and banking innovations. Together, they strive to eliminate obstacles for SMEs seeking to transition to digital platforms by providing a seamless solution that integrates financial services with powerful eCommerce tools.