SHORTFOMO, the leading video design agency in the UAE, has launched its CREATOR program in Dubai. This initiative aims to connect skilled content creators with local businesses, enabling them to co-create engaging videos that can enhance their organic reach.

The launch comes at a time when video content has become essential for capturing customer attention and driving growth. In 2025, video is recognized as the primary medium for businesses, yet many small and midsize enterprises still find it challenging to generate content that resonates with platforms such as TikTok, Instagram Reels, and YouTube Shorts.

To address this issue, SHORTFOMO’s CREATOR program will match content creators with local brands, equipping them with tools, templates, and the creative freedom necessary for producing high-converting short-form videos. This approach eliminates the need for an agency middleman, allowing for a more streamlined collaboration process.

Iulia Vidu, the CEO of SHORTFOMO, noted that content is now more than just marketing; it has become a form of currency. She explained that the program was developed in response to two significant challenges: talented creators often struggle to find consistent paid work, while small business owners possess products that deserve to gain popularity but are not achieving that visibility. “We’re putting them in the same room—and then getting out of the way,” Vidu stated.

The CREATOR program welcomes both aspiring and experienced creators, focusing on collaborations with food establishments, salons, fitness studios, retail outlets, and lifestyle brands throughout Dubai. SHORTFOMO will provide production support, editing templates, and content coaching to ensure that each video produced is not only visually appealing but also effective in achieving performance goals.

Dubbed the “Dubai Creator Economy 2.0,” this program emphasizes a localized approach to video creation. It prioritizes creators who have a deep understanding of local culture and trends rather than relying solely on influencers with massive followings.

Applications for the inaugural cohort of the CREATOR program will open this week, with an in-person kickoff event scheduled for mid-May. Interested creators and business owners are encouraged to register through SHORTFOMO’s website.