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NBK Forms Exclusive Partnership with Harrods London to Enhance Customer Experience

The National Bank of Kuwait (NBK) has announced a significant exclusive partnership with Harrods, the renowned luxury department store in London. This collaboration is set to offer a wide array of exceptional benefits and personalized privileges for NBK customers, marking a unique initiative in the Kuwaiti and regional market. The partnership aims to elevate the overall shopping experience at Harrods while reinforcing NBK’s commitment to enhancing customer satisfaction.

NBK Forms Exclusive Partnership with Harrods London to Enhance Customer Experience
Credit: ZAWYA

This strategic agreement was signed in London by Mr. Mohammed Al-Othman, Chief Executive Officer of the Consumer & Digital Banking Group at NBK, alongside Mr. Michael Ward, Managing Director of Harrods, and Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for the GCC from Visa. Al-Othman emphasized that NBK’s goal is to deliver an exceptional banking experience that goes beyond just meeting customer needs, aiming instead to exceed expectations through strategic partnerships.

Al-Othman noted that 2025 is set to be a milestone year for NBK, following their collaboration with Alshaya Group. He stated, “We are committed to enriching our customers’ experience by offering them unparalleled benefits that extend beyond banking—catering to their lifestyles and continuously delivering added value through exclusive offers and exceptional privileges.” This partnership with Harrods reflects NBK’s ongoing dedication to understanding and addressing their customers’ aspirations.

Mr. Michael Ward expressed excitement about the partnership, highlighting its significance in Harrods’ international growth strategy. He stated that the co-branded card partnerships with Visa and NBK will enhance the rewards experience for both loyal and new customers in Kuwait. Additionally, Mr. Shashank Singh, Visa’s Vice President and General Manager for Kuwait and Qatar, noted that this collaboration aims to provide Visa cardholders with unique privileges and unmatched convenience while ensuring advanced security technology for safe transactions.

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With this partnership, NBK continues to solidify its position as a leader in the banking sector, offering exclusive, value-added benefits to customers across all segments. Harrods, a luxury department store covering over one million square meters and home to more than 330 departments and 5000 brands, has attracted millions of visitors annually for over 150 years, making this collaboration a notable advancement in luxury consumer offerings.

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