The alternative investment sector has experienced a significant transformation with the official launch of SWI Group, resulting from a strategic merger between Icona Capital and Stoneweg. The newly formed entity boasts combined assets under management exceeding US $11 billion, establishing itself as a key player in various investment categories.

French billionaire Max-Hervé George, who played a crucial role in the merger, highlighted the unprecedented opportunities that this union presents for institutional investors seeking diversified exposure. He stated, “This key development elevates both organizations into a truly global platform with specialized expertise across complementary sectors,” during the announcement of the merger.

SWI Group is led by co-CEOs Max-Hervé George, the former CEO of Icona Capital, and Jaume Sabater, the former CEO of Stoneweg. The organization aims to utilize its international network of over 350 professionals across 18 countries to pursue investments through two specialized divisions. Icona Alternatives will focus on Private Equity, Venture Capital, Special Situations, Liquid Strategy, Private Credit, and Sports & Entertainment. Meanwhile, Stoneweg Real Assets will concentrate on Hospitality, Logistics, Offices, Real Estate, Infrastructure, Data Centers, and Experiential Ventures.

This merger follows the acquisition of Cromwell Property Group’s European fund management platform for $303 million, which includes a 27.8% stake in Cromwell European REIT. This acquisition has added $4.2 billion in real estate assets under management, expanding SWI Group’s presence in the European market significantly.

Max-Hervé George emphasized that the merger strengthens SWI Group by providing enhanced efficiency and a broader international reach, which translates to more attractive investment opportunities than either company could offer alone. He explained, “Our approach centers on diversification and long-term value creation through expertise across multiple asset classes.”

Industry analysts note that this merger is well-timed, as there is an increasing institutional demand for alternative investments that offer strong risk-adjusted returns. The scale of SWI Group enables it to present institutional-grade investment products with the nimbleness typically associated with boutique investment firms.

George’s vision for SWI Group embodies a combination of global insight and specialized local expertise. This philosophy is reflected in the brand’s unique selling proposition—a global presence supported by local talent who have extensive knowledge and networks relevant to their specific fields.

The dual-division structure of SWI Group allows for specialized focus while ensuring coordinated strategic direction, positioning the company to take advantage of cross-sector investment trends that are becoming increasingly prominent in the alternative investment landscape.