Vinsmera Group, a global jewellery enterprise led by the Kambrath brothers—Dinesh Kambrath, Anil Kambrath, Manoj Kambrath, and Krishnan Kambrath—has announced a significant investment of ₹2,000 crore (Rs20 billion) over the next two years. This funding will be used to establish a premium jewellery retail chain and advanced manufacturing units in both the UAE and India. The expansion is part of the Group’s vision to redefine jewellery retail through innovation, sustainability, and world-class craftsmanship.

The first phase of this expansion in the UAE includes the opening of two flagship showrooms in Abu Dhabi and Dubai, as well as one showroom in Sharjah. Additionally, a state-of-the-art manufacturing unit will be developed in Sharjah. The operations in the UAE will aim to serve both retail and wholesale markets, capitalizing on the country’s reputation as a global jewellery hub.

Dinesh Kambrath, Co-Founder of Vinsmera Group, emphasized that the company is poised to usher in a new era of excellence in jewellery retail and manufacturing. He noted that the UAE, with its dynamic marketplace and discerning clientele, is a crucial component of their global expansion strategy.

To enhance its brand identity in the Middle East and beyond, Vinsmera has appointed Malayalam superstar Mohanlal as its brand ambassador. Furthermore, Vinsmera plans to launch its first retail store in India by the end of April in Kozhikode, Kerala, which will feature a spacious 10,000-square-foot showroom. This will be followed by the opening of another showroom on MG Road in Kochi, Kerala.