NTT DATA Business Solutions has announced a significant expansion of its operations in the Middle East, Türkiye, and Africa (META) region, with a focus on the UAE. The company aims to establish the UAE as a central hub for its activities in the region, positioning it strategically within the growing technology landscape. This initiative is being led by Dr. Bahri Danış, the executive vice president of META, along with an experienced leadership team.

The leadership team includes Serdal Mermer as the senior vice president of professional services, Dr. Amere Oakman as senior vice president of project services & AMS, Fatih Irak as senior vice president of Sales and Marketing, Selin Bakaçhan as chief human resources officer (CHRO), and Ertan Dereköylü as chief financial officer (CFO). Each of these leaders will take on critical responsibilities to drive the company’s regional growth.

NTT DATA Business Solutions is leveraging the UAE’s strategic location and favorable business climate to support its rapid expansion. By strengthening its operations here, the company aims to improve service delivery, streamline processes, and build stronger relationships with its clients in the META region. Dr. Bahri Danış stated, “Our rapid growth in the Middle East is due to the strength of our team and the value we deliver to our clients.”

The company brings extensive global expertise and industry-specific knowledge to the META region, offering 360-degree SAP capabilities and tailored end-to-end solutions. These solutions incorporate advanced technologies such as artificial intelligence (AI), robotic process automation (RPA), and the Internet of Things (IoT). This focus on innovation will help clients achieve efficiency and growth while staying competitive in the market.

NTT DATA Business Solutions is committed to continuous investment in advanced technologies and solutions, not only to meet current market demands but also to anticipate future trends. Dr. Danış emphasized, “Our focus on innovative solutions and a customer-centric approach has been instrumental in our success.” This strategy is expected to enhance digital transformation efforts and deliver exceptional value to clients.

The newly appointed leaders at NTT DATA are well-equipped to align the company’s core objectives with cutting-edge technologies. Their expertise in digital transformation and industry innovation will strengthen the company’s market presence and enhance customer experiences across the META region. Dr. Danış remarked on the leadership expansion, stating, “This underscores our commitment to innovation and excellence, ensuring we continue to lead the industry with forward-thinking strategies and transformative solutions.”

Fatih Irak, who has been with the company since 2010, will focus on accelerating NTT DATA’s strategic growth vision. Serdal Mermer will lead the transformation of professional services, while Dr. Amere Oakman will oversee integrated project execution. CHRO Selin Bakaçhan will enhance employee satisfaction and talent management, and CFO Ertan Dereköylü will work to maintain financial efficiency and support stable growth in the region.