ROR Coffee Solutions, a specialty coffee provider based in the UAE, has announced a significant investment of AED30 million ($8.2 million) aimed at expanding its operations across the Middle East and Europe. This funding is part of the company’s strategy to enhance its market presence and innovation over the next five years.

The investment will enable ROR Coffee Solutions to strengthen its foothold in the MENA region and Europe, with a specific focus on Saudi Arabia and key European markets. The company is committed to sustainability, ethical sourcing, and utilizing advanced technology in the specialty coffee sector, as global demand for high-quality coffee continues to rise.

To meet this demand, ROR Coffee Solutions plans to invest in infrastructure improvements, advanced roasting technology, and workforce development. The goal is to make premium specialty coffee more accessible to both businesses and consumers. The company is also diversifying into new areas such as corporate coffee solutions, premium retail offerings, and immersive experiences centered around coffee.

A pivotal part of this expansion includes enhancing operational capabilities, with the establishment of state-of-the-art roasting and production facilities aimed at improving efficiency and consistency. Furthermore, operational hubs and training centers will be set up across target regions to provide barista training, quality assurance programs, and consumer education.

Sustainability is at the core of ROR Coffee Solutions’ long-term vision. The company is implementing initiatives such as eco-friendly packaging, waste reduction programs, and electric delivery fleets to minimize carbon emissions. It is also strengthening direct trade partnerships with coffee farms to promote ethical sourcing and sustainable practices. Their commitment to a coffee packaging recycling program and achieving carbon-neutral operations underscores their dedication to environmental responsibility.

In addition to infrastructure and sustainability efforts, ROR Coffee Solutions plans to expand its workforce by creating new positions in operations, sales, and training. To attract and retain top talent, the company will introduce international barista certification programs and career development initiatives, positioning itself as a leader in coffee expertise.

Aaron Marshall, General Manager of ROR Coffee Solutions, emphasized the importance of this investment, stating that it marks a defining moment for the company and the specialty coffee sector in the region. He highlighted their aim to create an ecosystem where innovation, sustainability, and craftsmanship can thrive. Marshall noted that the company’s expansion is not just about increasing market reach but also about reshaping how coffee is sourced, brewed, and experienced.