Al Etihad Payments, a fully owned subsidiary of the Central Bank of the UAE (CBUAE), has announced a new co-badging partnership with Visa, aimed at enhancing digital payment solutions in the UAE. This partnership introduces the ‘Jaywan-Visa’ card, which combines the benefits of both financial institutions to provide a seamless payment experience for users.

The ‘Jaywan-Visa’ card is designed to meet the growing demand for advanced payment methods among consumers in the UAE. This initiative reflects Al Etihad Payments’ commitment to fostering innovation in the payment sector, promoting financial inclusion, and supporting the national agenda for digital transformation.

Officials from both organizations emphasized that this collaboration will not only enhance customer convenience but also strengthen the local payment ecosystem. They believe that the integration of Visa’s global network with Al Etihad Payments’ local expertise will bring significant advantages to users, including enhanced security and access to a broader range of services.