UAE-based delivery service talabat has finalized its acquisition of the grocery platform Instashop from its German parent company, Delivery Hero, for $32 million. This strategic move aims to enhance talabat’s grocery and retail portfolio across the Emirates and Egypt.

The sale, first announced in September 2024, was funded entirely through talabat’s internal cash reserves. With this acquisition, talabat’s pro forma grocery and retail gross market value for the previous year surpasses $2.5 billion. The company noted that integrating Instashop will lead to operational and technological efficiencies, with integration activities already in progress.

Instashop was previously acquired by Delivery Hero in 2020 for $360 million, as part of its efforts to expand in the Middle East and North Africa. A statement from talabat highlighted that the purchase price of $32 million reflects Instashop’s capital amount, rather than its fair market value, following a corporate restructuring by Delivery Hero.

Tomaso Rodriguez, the CEO of talabat, stated that by integrating Instashop’s platform, the company aims to enhance the delivery experience for customers in the UAE and Egypt while promoting product and technology synergies across its operations.