Emirates and Expedia Group Enhance Partnership for Personalized Travel Experiences

Emirates, the world’s largest international airline, has expanded its partnership with Expedia Group, a leading online travel platform. This expansion involves the full integration of Emirates’ New Distribution Capability (NDC) API with Expedia Group’s brands. This direct connection will enable Emirates to offer its entire range of fare products and services to Expedia Group’s global customer base, allowing for a more personalized booking experience for travelers.

Emirates and Expedia Group Enhance Partnership for Personalized Travel Experiences
Credit: ZAWYA

The integration is expected to empower millions of travelers by providing them with a broader selection of options and improved booking capabilities through Expedia Group’s platforms. Adnan Kazim, Deputy President and Chief Commercial Officer of Emirates Airline, expressed pride in this partnership, stating that it allows travelers to customize their booking experience. He noted that this enhanced collaboration will facilitate seamless access to Emirates’ NDC content and broaden booking possibilities for travelers.

Greg Schulze, Chief Commercial Officer of Expedia Group, highlighted that this partnership aims to elevate the travel experience by offering more customized options and simplifying the booking process. He emphasized that the collaboration is focused on helping travelers create memorable trips tailored to their needs. The full integration will allow Expedia Group to provide Emirates’ NDC fares, ancillary services like extra baggage and seat selection, and other enhanced features within the booking journey.

Furthermore, Emirates and Expedia Group plan to explore deeper collaboration on loyalty programs to enhance travel rewards for customers of both companies. They will utilize market data insights to foster business growth and support joint marketing initiatives. The partnership will also create comprehensive booking experiences by leveraging Expedia Group’s extensive global hotel inventory, enabling travelers to combine their Emirates flights with stays at thousands of hotels available through Expedia Group’s brands.

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