The Ras Al Khaimah Economic Zone (RAKEZ) recently organized a session called ‘Maximising Marketing Impact with Minimal Spend’ at the Compass Coworking Centre. This event aimed to assist entrepreneurs and business owners in enhancing their brand visibility without incurring significant expenses

During the session, Chris Redmond, CEO of RedHolt, shared his experiences in successfully scaling an agency while keeping marketing costs low. He highlighted how creativity and strategic planning can effectively compete with larger budgets. Additionally, Anas Almarie, Founder of Social Station, provided attendees with essential marketing tools and strategies that focus on maximizing visibility and engagement at minimal costs.

Participants learned how to utilize free and low-cost marketing channels effectively, build strong networks, and optimize their digital presence for better outcomes. The discussions stressed the importance of having a clear business purpose, expanding professional networks strategically, and investing in essential digital assets like websites and search visibility.

Ramy Jallad, CEO of RAKEZ, emphasized the value of such knowledge-sharing events, stating, “At RAKEZ, we are committed to empowering our business community with the tools and strategies they need to thrive. Impactful marketing isn’t about how much you spend—it’s about smart, purposeful execution.” He noted that by inviting leaders to share their expertise, RAKEZ helps entrepreneurs adopt practical strategies that yield tangible results.

Through initiatives like these, RAKEZ continues to equip its community with actionable insights and practical tools aimed at fostering sustainable success.