In a groundbreaking move for the region, the Emirates Securities and Commodities Authority has introduced the “Financial Influencer – Finfluencer” license. This initiative aims to regulate financial content disseminated across various media platforms, encompassing individuals who provide financial advice, analyses, or opinions. The goal is to enhance transparency and protect investors.

This regulatory initiative is expected to inspire other sectors with influential and growing content, particularly the real estate sector, to adopt similar measures. This is especially relevant given the significant growth in real estate content on digital platforms.

Notably, the repetitive nature of real estate content from various creators, lacking scrutiny or distinction, undermines the quality of messaging and confuses audiences. This highlights the urgent need for the regulation of such content.

With the rapid growth of the real estate sector in the UAE, especially in Dubai, real estate content has evolved beyond mere marketing material; it has become a crucial factor in purchase and investment decisions. As digital platforms gain influence, many individuals are increasingly turning to videos or posts from so-called “real estate content creators” to guide their property decisions. However, this raises questions about the accuracy of the information being shared and whether anyone with a camera and an audience qualifies to discuss investments, analyze returns, or evaluate projects. This is at the heart of the matter.

We are confronted with a new reality that necessitates regulatory intervention in the real estate content space to prevent the spread of misleading or repetitive information. Therefore, it may be time to establish a license for “Real Estate Content Creators” or “Real Estate Influencers.” This initiative aims not to stifle creativity but to ensure content quality, introduce a level of specialization, and enhance credibility while protecting the market and stakeholders from inaccurate information that could mislead buyers and damage the market’s reputation.

The objective of this request is to set clear regulations for licensing real estate content creators. This includes establishing essential professional and informational requirements, along with collaborative coordination between regulatory bodies in the real estate and media sectors to define ethical and professional standards.

Today, the real estate content creator is no longer just an amateur but has become an influential figure helping shape market realities and trends. The licensing of these individuals is a regulatory necessity to safeguard the market from information chaos, protect investors from deception, and boost global confidence in the UAE’s real estate market through the production of professional, reliable, and organized content that accurately reflects Dubai and the UAE as a leading global investment hub.