British luxury homeware brand LUSSO is accelerating its global expansion with a strategic entry into the UAE, as part of a bold five-year plan aimed at achieving a valuation of £1 billion. This announcement comes after a year in which the company exceeded its financial targets by 10 percent and expanded its international reach, now shipping to over 90 countries.

Founded in 2014, LUSSO has quickly established itself as a prominent name in the global interiors market, recognized for its architecturally awarded stone baths, sleek basins, and design-led homeware collections. The brand is particularly known for its exclusive use of Tiffany Marble, one of the world’s rarest materials, crafting bespoke, made-to-order products that ensure each piece is unique for its customers.

With the introduction of a new global e-commerce platform and plans for a physical showroom in the UAE, LUSSO aims to bring its vision of luxury living to one of the fastest-growing interiors markets globally. Wayne Spriggs, founder and CEO of LUSSO, emphasized that the UAE represents one of the most elusive luxury interiors markets, given the world-class developments like Saudi Vision 2030 and a consumer base that values craftsmanship and quality.

The brand launched its dedicated UAE website in 2023, which has already yielded exceptional results, with customer demand in the region surpassing expectations. LUSSO is now set to open its first UAE showroom, providing clients the opportunity to experience its hallmark craftsmanship firsthand. The Middle East has become a key area for LUSSO’s growth, with its products featured in notable projects associated with Saudi Vision 2030.

Over the past decade, LUSSO has garnered a loyal customer base that includes luxury homeowners, architects, and interior designers. Its reputation has attracted prestigious clients, with products showcased in renowned locations such as Claridge’s and The Connaught in London, The Venetian in Las Vegas, and luxury brands like LVMH, Tiffany & Co., and Harrods.

This global recognition has been pivotal in LUSSO’s rapid growth and its ability to enter new markets. Central to LUSSO’s future plans is digital transformation. In collaboration with Shopify, the company is developing an advanced e-commerce platform scheduled to launch in Q2 of 2025. This new site will broaden its offerings beyond bathrooms to include lighting, furniture, flooring, and accessories, positioning LUSSO to become the leading luxury homeware department store in the UK.

This digital-first strategy provides the company with a scalable and efficient model for global growth, appealing to investors in the evolving retail landscape post-pandemic. LUSSO’s ambition to achieve a £1 billion valuation is driven by investments in innovation, sustainability, and talent. The company is enhancing its supply chain to align with high environmental standards, researching sustainable materials and packaging solutions while ensuring product longevity remains a priority.

Spriggs remarked, “LUSSO has always been about redefining luxury living, and the past 12 months have proven that our ambition knows no limits.” He added that every milestone brings the brand closer to its goal of becoming a £1 billion entity, with continued investment in innovation, product design, and exceptional talent boosting their confidence in the future. As LUSSO gears up for the next phase of its global journey, the UAE is pivotal to its strategy, backed by strong demand for high-end interiors and a thriving luxury property market.