e& UAE and evision have introduced STARZ ON Business, a groundbreaking over-the-top (OTT) TV service designed specifically for small and medium-sized businesses (SMBs) and enterprise customers. This innovative service aims to change how businesses engage and entertain their clients by offering a blend of live TV and video on demand (VoD) content tailored to various sectors.

The STARZ ON Business service, developed by evision, the media and entertainment division of e&, provides specialized technology and entertainment solutions for industries such as restaurants, retail, fitness centers, and hospitality. It also features digital signage capabilities, allowing businesses to display brand messages and create an engaging visual atmosphere for their customers.

Esam Mahmoud, Senior Vice President of SMB at e& UAE, emphasized that the launch of STARZ ON Business marks the beginning of a new era of digital entertainment for businesses. He stated that the service empowers companies to connect with their audiences in fresh and meaningful ways by providing curated content and integrated solutions. This initiative reflects their commitment to driving digital transformation and delivering exceptional value to business customers.

Zahra Zayat, Chief Commercial Officer of evision, expressed excitement about launching the first OTT TV service tailored for SMB and enterprise clients in the region. She highlighted that STARZ ON Business offers powerful tools to engage and captivate audiences through a curated mix of live TV channels and on-demand content relevant to their respective industries. Furthermore, Zayat noted that the service allows businesses to upsell their products while benefiting from cutting-edge technology solutions designed to enhance customer experiences.

Customers can subscribe to STARZ ON Business through both online and offline channels. The standalone OTT package starts at AED 29, while comprehensive packages that include digital signage and TV features begin at AED 159. New subscribers will receive a free first month with any OTT subscription, whether they choose the Basic, Advance, or Premium tier.

The service offers several advantages for customers, including tailored VoD content relevant to specific industries, such as culinary content for restaurants, fitness videos for gyms, and lifestyle programming for retail. STARZ ON Business also reduces hardware needs by using a single screen for both OTT streaming and digital signage, lowering costs and simplifying setup. Additionally, businesses can utilize split-screen functionality to integrate brand messages with OTT content, maximizing screen usage and enhancing the customer experience.