ASB Capital, a newly established asset management firm, has officially commenced operations in the Dubai International Financial Centre (DIFC) with an impressive $4.5 billion in assets under management (AUM). Licensed by the Dubai Financial Services Authority (DFSA), the firm plans to provide a range of wealth and asset management solutions, which include offerings in public markets, private equity, real estate, and investment banking.

Rafik Nayed, Group CEO of Al Salam Bank and Managing Director of ASB Capital, commented on the launch, stating that it represents a strategic milestone in their vision to redefine wealth and asset management standards. He noted that high-net-worth individuals (HNWIs), family offices, and institutional investors in the region are increasingly seeking more diverse and tailored investment strategies to access both high-growth GCC markets and international opportunities. ASB Capital aims to bridge these needs effectively.

The firm is strategically positioned to leverage the fast-growing markets within the DIFC. ASB Capital’s focus on connecting MENA and global markets is designed to provide investors with unique access to high-growth opportunities across diverse regional and international landscapes. Hichem Djouhri, Senior Executive Officer of ASB Capital, emphasized that the DIFC continues to reinforce its role as a leading financial hub, attracting firms that drive innovation and enhance global connectivity.

To bolster its leadership team, ASB Capital has appointed Hichem Djouhri as Senior Executive Officer. With over 18 years of experience in firms such as Three Comma Capital and Shuaa Capital, he aims to create tailored investment strategies that meet the distinct objectives of clients. Djouhri highlighted that the firm’s multi-market expertise is essential for delivering value-driven investment strategies in one of the world’s fastest-growing financial markets.

ASB Capital offers a comprehensive range of investment services, including proprietary strategies in public markets, private equity, real estate, and investment banking. With strategic partnerships with global financial leaders like DWS XTrackers and State Street Global Advisors, ASB Capital is well-equipped to provide innovative and risk-managed solutions that cater to the needs of both regional and global investors.

In summary, ASB Capital is poised to deliver bespoke wealth solutions, taking advantage of its strong legacy from Al Salam Bank and the vast opportunities available in the current market landscape.