Checkout.com, a prominent global digital payments company, has announced the launch of Visa Direct’s Push-to-Card solution, becoming the first acquirer in the UAE to do so. This new service facilitates both cross-border and domestic transactions, enabling merchants and consumers to conduct real-time money transfers efficiently

The Visa Direct platform connects over 190 markets and offers access to more than 8.5 billion card, account, and wallet endpoints through a single entry point. The Push-to-Card solution allows users in the UAE to send money to eligible Visa cards, providing near real-time fund disbursements. This innovation supports fast remittances, peer-to-peer (P2P) payments, and merchant payouts, while enhancing operational efficiency by simplifying transaction processes and reducing the complexity of banking details.

Shahebaz Khan, Senior Vice President and Head of Commercial and Money Movement Solutions for CEMEA at Visa, emphasized that Visa Direct is revolutionizing global money transfers. He expressed enthusiasm about Checkout.com utilizing this technology to meet the evolving needs of businesses and individuals, offering a quicker, more convenient, and secure method for sending and receiving funds.

Remo Giovanni Abbondandolo, General Manager for MENA at Checkout.com, highlighted the UAE’s rapid emergence as a leader in digital payments. He stated that the Push-to-Card solution empowers merchants to thrive in a fast-evolving landscape by providing seamless and secure payout capabilities. This service not only enhances payment performance but also reinforces Checkout.com’s commitment to innovation in the UAE market.

According to Checkout.com’s recent annual MENA e-commerce report, around 80% of consumers in the region engage in various fintech activities beyond online payments, including money transfers and investments. As demand for real-time money movement grows, the need for faster payment experiences is becoming increasingly apparent.

In line with this trend, Account Funding Transactions (AFTs) are gaining popularity in the UAE. Checkout.com now processes over one million AFTs per month with Visa, allowing consumers to fund digital wallets and accounts swiftly and securely. By minimizing intermediary steps, AFTs facilitate real-time account top-ups, reduce fraud risk, and improve customer satisfaction, ultimately lowering transaction costs for merchants.

As digital commerce continues to expand, AFTs are vital in promoting financial inclusion and driving payment innovations throughout the Middle East.