The GCC region has emerged as a global hotspot for tourism, attracting 68.1 million visitors in 2023 and generating a record $110.4 billion in revenue. According to data from GCC-Stat, this marks a 42.8% increase in tourist arrivals compared to pre-pandemic levels in 2019.

The Gulf countries are making steady progress towards their 2023-2030 tourism strategy, having already achieved 52.9% of their first major goal of 128.7 million incoming trips. This success reflects the strong collaboration among member states.

The UAE has been at the forefront of this tourism surge. With its world-class attractions, cultural diversity, and modern infrastructure, the country has become a key destination in the region. Major initiatives like Expo 2020 and efforts to enhance visitor experiences have cemented its position as a leader in the GCC’s tourism sector.

In just the first 11 months of 2024, Dubai alone welcomed 16.79 million visitors. The UAE also played a significant role in boosting the GCC’s total international tourism revenues, which have risen by 28.2% since 2019, reaching $110.4 billion. The region is now aiming to increase international tourist spending to $188 billion as part of its second strategic goal.

Intra-GCC tourism has seen significant growth as well, making up 26.9% of total international arrivals in 2023—a 44.2% increase since 2019. The UAE’s strategic location and advanced air transport infrastructure have been instrumental in making travel across the region seamless.

The largest number of visitors to the GCC came from the Asia-Pacific region, accounting for 38% of total arrivals, followed by the Middle East, Europe, Africa, and the Americas. This diverse mix of tourists highlights the region’s broad appeal.

Tourism has become a major economic driver for the GCC, contributing 10.8% to the region’s GDP. By the end of 2023, the sector’s added value reached $223.4 billion, with an annual growth rate of 29.4%. Employment in the sector has also surged, with 1.5 million people now working in tourism—a 17% rise compared to 2019.

Efforts to promote gender inclusivity have seen women’s participation in the tourism workforce grow by 27.5% annually since 2020, now accounting for 12.4% of the sector’s jobs.

The GCC is also making strides in sustainable tourism, focusing on preserving natural resources to ensure long-term growth without harming the environment.

As tourism continues to grow post-pandemic, the UAE is driving the region forward with its strategic initiatives, sustainability measures, and focus on improving visitor experiences. The country is set to remain a key player in helping the GCC achieve its ambitious tourism targets in the years ahead.