AI spending across the Middle East, Türkiye, and Africa (META) is poised for significant growth, jumping from $4.5 billion in 2024 to a projected $14.6 billion by 2028. This marks an annual growth rate of 34 per cent, according to the latest report by International Data Corporation (IDC).

The META region is embracing a shift toward an AI-driven digital economy, with businesses moving beyond experiments to large-scale adoption of AI technologies. Investments are being directed towards infrastructure, platforms, foundational models, governance, and skill development to accelerate this transformation.

Globally, AI is expected to contribute $19.9 trillion to the economy by 2030, accounting for 3.5 per cent of the world’s GDP. IDC highlights that for every dollar spent on AI, it will generate an economic effect of $4.6. This underscores AI’s role as a major driver of innovation and productivity in the years to come.

According to Khaleej Times, Crawford Del Prete, IDC’s global president, said that the META region is uniquely positioned to lead global AI advancements. With consistent investments in digital infrastructure and governance, the region could unlock significant economic potential and set global standards for innovation.

IDC’s regional managing director, Jyoti Lalchandani, noted that AI is already transforming businesses in the META region. However, he stressed the need for strong ecosystems, better skill-building initiatives, and scalable cloud and data center solutions to sustain future growth.

As the META region commits to an AI-driven future, it is clear that the technology will play a key role in shaping its economic and digital landscape.