The e-commerce market in the UAE is experiencing significant growth, with revenue projected to increase at a rate of 8.39 percent from $33.97 billion (Dh125 billion) in 2025 to $46.88 billion (Dh172 billion) by 2029. This growth trend is highlighted in a report by Statista.com, a global online market intelligence provider. As consumers continue to enjoy the advantages of e-commerce and digital payment systems, the sale and distribution of goods—both wholesale and retail—are rapidly transitioning to online platforms.

A research report indicates that the digital payments sector is expected to grow at a compound annual growth rate (CAGR) of 13.80 percent, rising from $80.37 billion (Dh295 billion) this year to $134.80 billion (Dh495 billion) by 2029. In response to these changes, Blue Ocean Global Group, a Dubai-based distributor focusing on electronics, household appliances, and consumer goods, has completely transformed its business model to serve the online distribution and e-commerce market.

Currently, more than 80 percent of Blue Ocean Global Group’s revenue comes from online distribution and e-commerce. The company also operates in Saudi Arabia, where consumer spending is boosted by a significant economic diversification and development plan. Shahzad Ahmed, Chairman of Blue Ocean Global Group, noted that “more than 6.5 million, or 65 percent of the UAE population shop online in 2023, as suppliers and distributors shift to e-commerce space in the UAE and GCC.” He emphasized that the convenience of fast delivery and ease of payments are driving UAE consumers to increasingly rely on online purchases for their everyday needs.

Founded in 2013, Blue Ocean Global has established itself as a leading e-commerce distributor in the Middle East, with its headquarters in Dubai and additional offices in Saudi Arabia. Rohit Savara, CEO of Blue Ocean Global Group, stated that the company’s transition to online distribution is a logical response to market dynamics and that it is currently expanding its online distribution efforts throughout the GCC region, particularly in Saudi Arabia, where there are substantial growth opportunities.

The rise of online distribution and e-commerce in the UAE and GCC has accelerated since the Covid-19 pandemic, with the UAE emerging as the region’s leader in this sector. According to Ahmed, “Our distribution of household appliances, telecom, electronic and electrical products and accessories has grown over the last few years,” as the demand for online distribution has significantly increased.

As one of the largest online distributors of electronics and consumer products, Blue Ocean Global holds sales and distribution rights for numerous globally recognized brands, including NEC, Mitel, Gigaset, Black + Decker, Double AA, Kodak, Toshiba, Godrej, Rasasi, and Philips. The company operates through various sales channels, including e-commerce, business-to-business, and regional distribution, servicing consumers in over 40 countries across the Middle East, Africa, South Asia, the United Kingdom, and the European Union.