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UAE Brands Gain Competitive Edge Through AI Humanization, KPMG Report Reveals
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UAE Brands Gain Competitive Edge Through AI Humanization, KPMG Report Reveals

A recent report by KPMG highlights that UAE brands are improving their customer experience scores, achieving a 1.5% increase this year. This growth positions them ahead of their global peers in integrating artificial intelligence (AI) and digital innovation, which is reshaping consumer trust in the region. The KPMG 2025 Customer Experience (CEE) Report analyzed 104...