Tag: adtech

Home » adtech
Multiply Group and SMC Collaborate to Enhance Media Growth in MENA
Post

Multiply Group and SMC Collaborate to Enhance Media Growth in MENA

Multiply Group has formed a partnership with Saudi Media Company (SMC) by signing a memorandum of understanding to create an advanced advertising technology (AdTech) platform. This collaboration aims to foster innovation in AI-powered advertising solutions, enhance digital capabilities, and penetrate high-growth markets within the MENA region. The partnership will focus on improving the advertising sector...

UAE Emerges as a Global Hub for AdTech Innovation with Smartifai's New Solutions
Post

UAE Emerges as a Global Hub for AdTech Innovation with Smartifai’s New Solutions

The UAE is establishing itself as a global leader in the AdTech industry, focusing on innovation and technology. Smartifai is at the forefront of this movement with its new solutions aimed at redefining audience engagement. The advertising landscape is shifting away from traditional demographic targeting and basic contextual insights, moving towards more nuanced, audience-centric approaches...