ONE Development, a lifestyle developer based in the UAE, has officially launched DO Hotels & Residences Dubai in collaboration with Egyptian singer Amr Diab. The grand ceremony took place at the Conrad Grand Ballroom on Dubai Islands, marking the debut of the region’s first AI-powered, music-themed boutique hotel under the ONE/AD brand.

The DO Hotels & Residences concept introduces a transformative approach to hospitality, blending bold design, immersive soundscapes, and advanced technology. This innovative hotel aims to harmonize with the rhythm of life, creating a unique environment for guests.

Ali Al Gebely, founder and Chairman of ONE Development and Vice Chairman of ONE/AD, expressed that this launch represents a significant milestone for the company. He stated, “This launch marks a defining moment for us at ONE Development. DO Hotels & Residences Dubai is more than a hospitality project; it’s a symbol of what the future holds when innovation, art and technology come together.” He highlighted the partnership with Amr Diab as a way to offer guests an experience that encourages them to “Live the Beat,” showcasing their commitment to shaping the future of lifestyle destinations in the UAE.

The hotel features elegantly designed rooms and spacious residences, all complemented by a range of world-class amenities and services. Every aspect is crafted to resonate with guests’ aspirations, creating an environment where music is integral to the experience. The facility includes two fully equipped recording studios, enabling guests to connect with their inner rhythms.

DO Hotels & Residences embodies Amr Diab’s creative vision and the ethos of “Live the Beat,” merging AI-powered personalization with luxury hospitality, music, wellness, and modern design. This project redefines how people live, stay, and connect, setting a new standard for lifestyle-enhancing travel.

Aligned with the UAE Tourism Strategy 2031, the development aims to attract international investment, bolster regional economic growth, and redefine luxury hospitality by integrating technology and artistic elements.