ROX Motor has officially launched its operations in the UAE in collaboration with W Motors, marking a significant milestone as it will be the first time ROX vehicles are manufactured outside of China. This partnership aims to enhance the electric vehicle market in the region by producing new energy vehicles locally.

The collaboration was announced today, on May 24, 2025, and represents a strategic move for ROX Motor as it expands its reach into the Middle East. The manufacturing facility will focus on producing advanced electric vehicles, catering to the growing demand for sustainable transportation solutions.

W Motors is known for its luxury sports cars and innovative automotive technology, and this partnership is expected to leverage their expertise in vehicle design and engineering. By establishing production in the UAE, ROX Motor aims to tap into the region’s potential as a hub for automotive innovation and sustainability.