The International Flavors & Fragrances Inc. (IFF) has inaugurated the Scent Dubai Creative Centre, a new facility aimed at revolutionizing fragrance design in the Middle East. Located within the Dubai Science Park, this creative centre is expected to be a significant contributor to the region’s luxury fragrance market.

The Scent Dubai Creative Centre features state-of-the-art technology and a collaborative environment that brings together some of the world’s leading perfumers. According to IFF, the centre aims to foster innovation and creativity in fragrance development, allowing local and international talents to create unique scents that resonate with the diverse cultural landscape of the region.

IFF has expressed its commitment to enhancing the fragrance industry in the Middle East, emphasizing the centre’s role in driving future trends and supporting local artisans. The opening of this creative hub marks a strategic move to position Dubai as a key player in the global fragrance market.