The HR Tech MENA Summit has gathered leading HR figures to discuss the future of work in the MENA region, emphasizing the role of digital transformation. Qualtrics, in partnership with Ipsos, stands out as the Platinum Sponsor, introducing advanced AI-driven solutions aimed at enhancing employee experience, retention, and leadership by 2025.

The event highlights the transformation of technology in human resources, where the summit serves as an important venue for promoting visionary leadership and the integration of technology with a human touch, referred to as the “digital handshake.” Qualtrics aims to equip organizations with data-driven tools that foster long-term success in workforce management.

Rohan Sinha, Vice President of Sales at Qualtrics Middle East, spoke about the importance of the HRTech MENA Summit, stating that it is a fantastic platform for connecting with HR leaders and industry innovators. He noted that the summit provides valuable opportunities to share insights on HR technology trends, particularly focusing on AI and data analytics, which are critical for improving employee experience and achieving organizational success.

Qualtrics’ partnership with Ipsos enhances their mission. Ipsos, a global leader in market and social research, adds depth to the quantitative insights provided by Qualtrics. Together, they offer a comprehensive understanding of employee needs and behaviors, enabling companies to respond with agility and empathy.

As the Platinum Sponsor, Qualtrics is not just showcasing technology; they are also advocating for a future that balances trust, wellbeing, and strategic innovation. The summit will host senior HR leaders and digital transformation experts who will share best practices and explore solutions that will shape the future workplace.

Qualtrics has identified three significant trends and challenges in the MENA region for which they offer solutions. Firstly, there is a notable curiosity and concern regarding AI adoption, especially related to employee trust and job security. Secondly, as attrition rates rise in various industries, employing data-driven strategies for retention has become essential. Lastly, fostering organizational trust through transparency and consistent leadership is now a priority due to evolving employee expectations.

At the summit, Qualtrics and Ipsos will present a keynote session led by James Tarbit, Global Head of Employee Experience at Ipsos, titled “The 3T’s of the Workforce World: Trust, Talent & Technology.” This session is scheduled for Day 1 from 10:00–10:15 AM and aims to initiate discussions on trust-building in technology-driven workplaces. The presentation will provide insights on how MENA employers can lead with empathy while utilizing analytics for informed decision-making.

Qualtrics emphasizes that the “digital handshake” is a necessity, not just a metaphor. As organizations implement smart technology in HR processes, it is crucial to maintain the human aspect, ensuring employees feel valued and supported. Their solutions allow companies to assess employee sentiment in real time, identify at-risk groups, and take proactive measures to cultivate a resilient workplace culture.

The HR Tech MENA Summit is approaching, and Qualtrics, alongside Ipsos, invites participants to experience the future of HR technology. Attendees will witness how leading solution providers are revolutionizing employee experience through innovation, insights, and purposeful leadership.

Rohan Sinha, Vice President of Sales at Qualtrics Middle East, underscores the importance of this initiative.

About QnA International: QnA International LLC is a prominent global B2B event organizer that has been innovating in the knowledge and events sector for over a decade. They manage a diverse range of conferences and summits, covering industries such as Trade Finance, Technology, and Human Resources, among others. Headquartered in Dubai, UAE, QnA International hosts events worldwide, with expertise in delivering top-tier events in various locations, including the UAE, Saudi Arabia, and India.