Jeddah, Saudi Arabia: The automotive landscape in Saudi Arabia is undergoing a significant transformation as Taajeer Group, a leader in mobility solutions, has officially welcomed Kaiyi Motors to its portfolio. This Chinese brand is recognized for its integration of the latest technology, Italian design, and global engineering excellence.

Kaiyi Motors combines years of automotive expertise with next-generation innovation. Founded in 2014, the brand has developed a strong research and development foundation, notably through the Turin Design Center led by acclaimed designer Lowie Vermeersch. Additionally, the Yibin Smart Factory, which has the capacity to produce 150 000 vehicles and operates under Industry 4.0 standards, plays a crucial role in its operations. This collaboration results in vehicles that are not only premium but also focus on performance, sustainability, and style.

According to ZAWYA, the arrival of Kaiyi Motors under the guidance of Taajeer Group marks a strategic advancement for the Kingdom’s automotive sector. Consumers will benefit from access to globally crafted designs that meld Italian styling with Chinese innovation, along with future-ready mobility solutions. Rami Hankir, the COO of The Automotive Sector at Taajeer Group, stated that “Kaiyi embodies the future of driving, where heritage meets hyper-modern technology.” He emphasized that this partnership enhances the group’s mission to provide diverse and high-value options to Saudi customers.

With Taajeer’s extensive distribution network combined with Kaiyi’s flexible production capabilities, the brand is poised to elevate industry standards across the Gulf Cooperation Council (GCC) region.