Crypto.com, a leading global regulated cryptocurrency exchange licensed by the UAE’s Dubai Virtual Asset Regulatory Authority (VARA), has partnered with Emarat Energy, which operates over 155 gas stations throughout the UAE, to introduce cryptocurrency payment options. This initiative aims to enhance the utility of digital assets in the region.

According to a post on LinkedIn, the expansion of this service will depend on obtaining regulatory approvals and assessing customer demand. The establishment of crypto-enabled fuel stations marks a significant shift towards broader cryptocurrency utility in the UAE.

“Further enabling the utility of cryptocurrency is central to our vision at Crypto.com,” stated Mohammed al Hakim, President of Crypto.com UAE, according to MSN, He said that the UAE is a leader in the cryptocurrency market and expressed excitement about partnering with Emarat, a well-known petroleum brand that serves tens of thousands of customers daily, to advance digital assets.

Through Project Landmark, which is noted as the first initiative providing naming rights for fuel stations globally, Crypto.com and Emarat will unveil the Crypto.com Emarat Service Station at Al Ameen Station, located on Al Wasl Road. This signature service station will be branded by Crypto.com and enhanced through their integration.

Ali Bin Zayed Al Falasi, Chief Retail Officer & Senior Vice President—Marketing at Emarat, mentioned that the collaboration with Crypto.com opens up a new era of convenience and innovation for customers. He highlighted that this partnership reinforces Emarat’s position as a future-focused brand while bridging the gap between energy retail and new financial ecosystems.

The partnership is expected to provide additional benefits for both Crypto.com users and Emarat customers, including exclusive offers and a joint promotional program to enhance the overall customer experience.

As more retail entities in the UAE collaborate with regulated cryptocurrency service providers, the trend towards accepting stablecoin payments is growing. This shift aligns with the broader integration of cryptocurrencies within the UAE banking sector, as well as expanding investment opportunities. Recently, the UAE’s MGX sovereign wealth fund made headlines by investing $2 billion in Binance using a stablecoin, and the Trump’s Tower project is set to allow purchases in cryptocurrency.