The world’s largest cryptocurrency event, Token2049, took place in Dubai at the Madinat Jumeriah Resort from April 30 to May 1. The conference attracted around 15 000 participants from more than 160 countries and featured over 200 speakers, which included industry leaders, policymakers, and innovators.

The event began early, with a DJ spinning tracks before 9 am, creating a lively atmosphere. Attendees were seen donning creative costumes, including giant whales in astronaut suits, highlighting the playful side of crypto culture. Others showcased shiny silver tuxedos or suits emblazoned with Bitcoin logos, paired with cyborg-style sunglasses.

A highlight of the gathering was the “Money Rain” event, during which promoters showered attendees with confetti resembling crypto-printed banknotes. That evening, VIP guests enjoyed a dance party in the desert while sipping on Armand de Brignac champagne, priced at $500. Additionally, the event organizers provided free glasses of champagne to guests.

For those seeking adventure, a zipline was set up over the resort’s canals, and a camel was adorned with the logo of a crypto exchange, creating a fun photo opportunity. After the main event, a parade of Lamborghinis and Ferraris transported guests to an afterparty at the Bohemia Beach Club on the Palm Jumeirah. Organizers also distributed memecoin-themed banknotes and offered one fortunate attendee a private experience with a Japanese adult film star.

Many cities have sought to establish themselves as global cryptocurrency hubs, with Malta branding itself as Blockchain Island, Switzerland as Crypto Valley, and Miami promoting MiamiCoin. However, it is Dubai that currently stands out, as major crypto companies like Binance have established significant operations there in recent years.

Investors are increasingly looking to Dubai for opportunities, thanks to its low taxes, a specialized regulator focused on crypto, and wealthy investors from the Gulf region, according to news agency Reuters. Dubai’s Emirates NBD bank has launched crypto trading services, and the DMCC has announced plans for a new crypto tower expected to be completed by 2027.