At the Arabian Travel Market (ATM) 2025, India, Thailand, Indonesia, and the United Arab Emirates (UAE) are set to significantly enhance their presence, driving a notable twenty-seven percent increase in Asian participation. This growth illustrates the rising influence of these nations in the global tourism sector. The event will feature key destinations, tourism boards, and travel initiatives from these countries, showcasing how Asia’s expanding role is reshaping the future of travel.

Scheduled to take place from April 28 to May 1 at the Dubai World Trade Centre, ATM 2025 will highlight a marked 27% rise in Asian involvement compared to the previous year. The event will host over 2 600 exhibitors from 161 countries, underscoring Asia’s essential contribution to the global tourism landscape.

India will particularly stand out with an impressive 41% increase in participation, uniting the Ministry of Tourism, major airlines, and regional tourism boards from popular destinations such as Rajasthan, Goa, and Andhra Pradesh. Regional tourism boards, including the Phuket Tourist Association, Hong Kong Tourism Board, and Jakarta Provincial Government, are expected to focus on promoting unique local experiences and attractions, which will further enhance Asia’s appeal in travel.

The theme for ATM 2025, “Global Travel: Shaping the Future of Tourism Through Strengthened Connectivity,” emphasizes the necessity of deeper collaboration both regionally and globally. Asian exhibitors will present advancements in air connectivity, digital infrastructure, and luxury travel experiences, aiming to attract affluent travelers.

This increase in Asia’s involvement at ATM 2025 highlights the continent’s growing significance in the global tourism industry. Stakeholders in the tourism sector are encouraged to engage with Asian exhibitors to explore new opportunities, establish partnerships, and expand their reach within this dynamic market. The Arabian Travel Market continues to be the premier event in the Middle East for the travel and tourism industry, offering valuable opportunities for networking, business development, and innovation-sharing among professionals and brands worldwide.