Genetec Inc., a leading global provider of enterprise physical security software, has announced its upcoming empower360 roadshow event scheduled for April 17, 2025, in Dubai, United Arab Emirates. This immersive event will gather industry professionals and partners to discuss the evolving landscape of physical security in the region.

The Genetec State of Physical Security Report 2025 reveals that 66% of physical security consultants and channel partners are expected to recommend hybrid deployments within the next five years. This trend highlights a growing demand for flexible security solutions that integrate existing systems with new technologies. Decision-makers in the UAE are increasingly focusing on centralized monitoring and modernizing access control systems while retaining their previous investments.

During the empower360 roadshow, attendees will explore critical topics such as the significance of open architecture, the integration of Internet of Things (IoT) technologies, and the latest trends in access control technology. The event will also provide insights on best practices for transitioning from outdated systems to more advanced, secure, and scalable solutions. Participants will have the chance to engage with Genetec experts and network with peers while discussing strategies to enhance public safety and urban management in the UAE.

Firas Jadalla, Regional Director for the Middle East, Turkey & Africa at Genetec, noted that the changing security landscape is compelling organizations to adapt their security strategies. He emphasized that unified security solutions are becoming increasingly vital for securing both personnel and digital networks. Jadalla stated, “The empower360 roadshow seeks to equip physical security professionals with the knowledge and tools necessary to support the rapidly advancing security landscape.”