AppyThings, a Google Cloud-specialized IT integration partner based in the Netherlands, is expanding its presence in the Middle East, Turkey, and Africa (META) region. The company aims to meet the growing demand for secure, agile, and cloud-native integration services, which are crucial for accelerating digital transformation in one of the world’s fastest-growing digital economies.

Since its entry into the META region in early 2024, AppyThings has successfully secured partnerships with both public and private sectors across various industries. It has become the first European partner of Apigee and an established Google Cloud Specialization partner for IT integration in the EMEA region. This expansion aligns with the region’s increasing dependence on APIs and cloud technologies to enhance service delivery.

Shazali Taha, the Regional Director for META at AppyThings, emphasized the company’s commitment to bringing a decade of global success to the region. He noted that their approach is not just about technology; they focus on delivering fast and high-quality results tailored to individual client needs, supported by over 3,000 use cases. Taha added that by investing in local hubs in Dubai and Riyadh, AppyThings is empowering organizations to modernize securely and scale confidently in an interconnected world.

AppyThings specializes in a comprehensive range of services aimed at aiding businesses in their digital transformation journeys. Their expertise lies in connecting systems securely through API management, event streaming—which involves transmitting real-time data across platforms—and cloud-native integration. Utilizing technologies like REST, GraphQL, Python, and Google Cloud, AppyThings helps organizations enhance their IT infrastructure while ensuring that their solutions are scalable, secure, and adaptable to future demands.

In a region where digital adoption across various industries is estimated to be around 75% to 80%, according to McKinsey & Co, AppyThings is uniquely positioned to assist enterprises in adapting and thriving. Their mission, “Seamless integration on your terms,” aligns closely with the ambitious digital agendas of the META region, including Saudi Arabia’s Vision 2030 and the UAE Digital Government Strategy 2025.

With their strong global reputation and ISO certifications, AppyThings assures clients of high levels of governance and data security, which are increasingly important in today’s regulatory environment. The company boasts a team of over 50 certified engineers who work across various aspects of cloud integration, including architecture, governance, infrastructure services, managed Kubernetes, advanced API security, and event streaming platforms.

As digital transformation continues to accelerate, AppyThings remains dedicated to empowering organizations to embrace change, innovate confidently, and construct resilient IT architectures that can withstand the test of time.