e& UAE, the flagship arm of e&, in partnership with Kindred.co, a media commerce company active in over 180 markets, has unveiled an innovative new programme called “Save & Grow.” This initiative allows users to save money while simultaneously contributing to environmental sustainability efforts.

Users of e& UAE can activate the “Save & Grow” programme through the e& UAE App. By doing so, they gain access to exclusive deals and discounts, potentially saving an average of 10 percent per transaction at over 9,000 online retailers including Noon, Ounass, and Namshi. A portion of the revenue from each transaction will be allocated to eco-friendly initiatives, starting with a tree-planting initiative in the UAE.

The project, executed in collaboration with The Storey Group, enables e& UAE users to make a meaningful impact with every purchase, thus empowering them to contribute to a greener future. Khaled El Khouly, Chief Consumer Officer of e& UAE, stated that the new programme provides users with a means to save on everyday purchases while reflecting the company’s commitment to integrating sustainability into digital experiences.

He added, “In partnership with Kindred.co, we are empowering our customers to make impactful choices that benefit both their lives and the environment.” Anubhav Nayyer, Chief Business Officer of Kindred.co, emphasized the significance of sustainability in digital commerce, stating that the partnership with e& UAE demonstrates this growing trend.

Nayyer noted, “We believe that technology can play a crucial role in helping consumers make more sustainable choices, and ‘Save & Grow’ is a perfect example of this.” Fahad Masood, COO of The Storey Group, remarked that corporate sustainability must extend beyond mere pledges, requiring meaningful and measurable action.

He explained, “By integrating tree planting into corporate sustainability strategies, we are not just reducing carbon footprints; we are regenerating biodiversity, strengthening communities, and creating a tangible environmental legacy.” The Save & Grow initiative aims to engage the extensive user base of e& UAE, leveraging collaborative efforts to enhance their commitment to sustainability, particularly through tree-planting projects across the UAE.