‘Enron Egg’: Satirical Nuclear Reactor Campaign Goes Viral

The name Enron is back in the spotlight, not for a corporate scandal, but for a parody campaign involving a fictional product called the “Enron Egg.” Introduced on January 7, 2025, the so-called “world’s first micro-nuclear reactor for home use” quickly went viral, with the term “Enron Egg” trending on Google.

Enron Egg - Google Trends
Credit: Google Trends

The campaign, titled “Nuclear You Can Trust,” was featured on Enron’s website, where the product was humorously described as a compact nuclear reactor capable of powering homes for up to 10 years. A satirical promotional video featured Connor Gaydos, playing the role of Enron’s CEO, who highlighted the product’s supposed affordability and safety.

Gaydos, known for his involvement in the satirical “Birds Aren’t Real” movement, acquired the rights to the Enron name in 2020 for just $275 through his company, “The College Company,” according to reports. The Enron Egg was described as using Uranium-Zirconium Hydride fuel rods and advanced cooling systems, with claims of seamless 24/7 monitoring for safety.

However, despite the elaborate descriptions, the company’s website clearly states the campaign is purely for entertainment purposes.

Enron Corporation, once a leading energy company, collapsed in 2001 in one of the largest accounting fraud scandals in history. Now, decades later, the infamous name has resurfaced in a completely different—and humorous—context.

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