du, the leading telecom and digital services provider in the UAE, has announced a strategic partnership with CRIF, a global leader in credit information systems and digital solutions. This collaboration aims to improve du’s Environmental, Social, and Governance (ESG) performance in its supply chain by utilizing Synesgy, CRIF’s innovative digital platform. This initiative positions du as a pioneer in corporate sustainability within the telecommunications sector.

Recognizing the growing global demand for sustainable business practices, du is integrating ESG factors into its supplier review process. The adoption of Synesgy allows the company to conduct comprehensive evaluations of its suppliers’ ESG performance, ensuring that they meet du’s ambitious sustainability targets and comply with strict regulatory standards.

Adel AlRais, Head of Corporate Communication & Protocol at du, emphasized the significance of this partnership, stating that it enhances the company’s supplier evaluation protocols and highlights its commitment to sustainability. He noted that the initiative not only aids in compliance with evolving legal requirements but also reinforces du’s leadership in promoting responsible business practices within telecommunications.

Through Synesgy, du will receive in-depth evaluations of its suppliers’ ESG efforts, providing insights into their environmental impacts, social contributions, and governance practices. The platform will help du identify and manage potential ESG-related risks in its supply chain, ensuring the maintenance of sustainable business practices over time.

Manjeet Chhabra, Managing Director of CRIF Gulf, remarked on the importance of du’s decision to adopt Synesgy, reflecting the increasing relevance of ESG factors in global business. He expressed pride in supporting du’s sustainability journey by offering data-driven insights and advanced tools for informed decision-making in the realm of responsible business.

By utilizing advanced analytics, Synesgy will enable du to continuously monitor and improve the ESG practices of its suppliers, aligning with the company’s sustainable development goals. This initiative further commits du to transparency and high ethical standards, adhering to international sustainability criteria and benchmarks.