JetSynthesys, a digital entertainment and technology company based in Pune, is poised to expand its operations into the West Asia region as part of a strategy to take its e-sports offerings global. This move aligns with the recent announcement by the International Olympic Committee (IOC) to host the Olympic Esports Games in 2027, with the inaugural event set to take place in Saudi Arabia this year.

The company has a significant asset in the form of the Global e-Cricket Premier League (GEPL), a franchise-based cricket e-sports league. Rajan Navani, the founder and chief executive officer (CEO) of JetSynthesys, emphasized the untapped potential within the e-sports sector, highlighting the upcoming IOC event as a key driver for their global ambitions. “We are now looking at taking esports global, especially through the Middle East (West Asia),” Navani stated in an interview with Business Standard.

JetSynthesys is financially backed by notable figures such as Kris Gopalakrishnan, co-founder of Infosys, and Adar Poonawalla, CEO of Serum Institute of India. The firm has made strategic investments in the Middle East, including through Jetapult, a gaming investment startup supported by JetSynthesys, and a $4.5 million investment in Saudi Arabia’s UMX Studio by Accel.

Navani pointed out the growing demand for e-sports and indicated that the company aims to leverage India’s success in this domain. He also sees the GEPL as a potential equivalent to the Indian Premier League (IPL) in the burgeoning world of cricket e-sports, which could become a vital intellectual property for JetSynthesys in the coming years. “E-sports is a big driver for the growth of JetSynthesys moving forward,” he noted.

Furthermore, JetSynthesys plans to pursue mergers and acquisitions to support its growth strategy. Navani mentioned that the company may offer equity to some of its large global partners, believing this approach will enhance their capabilities as they expand.

Currently, Maharashtra is a significant market for gaming and e-sports consumer spending, with JetSynthesys also maintaining a strong presence in southern regions like Tamil Nadu and Karnataka. Navani affirmed the company’s commitment to deep investments as they grow, supported by long-term family office capital. He stated, “As we move ahead and grow in scale and we build deeper partnerships, we do see ourselves expanding and working with the right set of stakeholders.”

In a previous announcement, JetSynthesys revealed its ambitious growth plan, aiming for a twenty-fold increase over the next six years.