Dubai’s luxury real estate market is witnessing unprecedented growth, particularly in the segment of branded residences. These properties are now commanding an average premium of 42 percent over non-branded units, as institutional investors increasingly show interest in this segment.

Elias Hannoush, CEO of Morgan’s International Realty, stated that Dubai’s real estate market is experiencing a significant transformation. He emphasized that branded residences have transitioned from being a niche market to a core asset class, attracting attention from institutional investors and establishing new price benchmarks. Data from Morgan’s International Realty indicates that by the end of 2024, the average price for branded residences in Dubai reached Dh3 288 per square foot, in contrast to Dh2 321 per square foot for non-branded properties.

Hannoush pointed out that Dubai has surpassed traditional luxury real estate markets in terms of price appreciation, investor interest, and project volume. According to Savills, Dubai is currently the most active international market for branded residences, followed by cities like Miami, New York, Phuket, and London.

The sales of branded units in Dubai saw a remarkable increase of 48 percent in the latter half of 2024, with transactions rising to 7 628 from 5 153 during the same period in 2023. Currently, Dubai offers 132 branded residences comprising 43 085 units, including one that achieved a record sale price of Dh275 million. The peak price for branded residences has reached Dh17 235 per square foot.

In addition, there are 1 282 ready-branded units valued at Dh6.88 billion, while 6 346 units are under construction with a combined worth of Dh24.9 billion. Hannoush attributed Dubai’s success in this sector to pro-investor policies, world-class infrastructure, and a booming luxury real estate market, establishing Dubai as a global hub for branded residences.

He explained that these residences provide significant advantages for all parties involved. For developers, they yield higher prices and quicker sales, while buyers benefit from superior design, exceptional service, and better rental returns. Furthermore, brand owners gain new revenue opportunities and expand their market presence through these properties.