Mercer Talent Enterprise has announced its participation as a Gold Sponsor for the 11th Annual HR Tech MENA Summit, which will be held on May 13-14, 2025, at W Dubai – The Palm. This summit marks a decade of significant advancements in human resources technology across the MENA. The event aims to highlight innovations and digital transformations in the workplace, illustrating the region’s ongoing commitment to enhancing human capital management through data-driven strategies.

In 2025, the HR Tech MENA Summit will focus on the theme “The Digital Handshake: Blending Tech and Touch,” which emphasizes the collaboration between HR and technology leaders. Sidh NC, the Director of QnA International and organizer of the summit, noted that 66% of organizations in the region are investing in AI, alongside 93% of Chief Human Resources Officers (CHROs) attending board meetings regularly. This indicates a growing recognition of HR’s strategic importance, and the summit will serve as a platform to discuss innovative solutions and best practices for the future of HR in the MENA region.

As a Gold Sponsor, Mercer Talent Enterprise will showcase its talent assessment solutions, skills measurement, and leadership development capabilities. Heba E., Director of Brand Experience at Mercer Talent Enterprise, expressed excitement about their involvement, stating that the summit aligns with their vision to drive HR innovation in the region. The company plans to demonstrate its employee assessment technology platform, Lighthouse, which enables organizations to make informed decisions regarding talent management and workforce planning. They will also provide interactive demonstrations that illustrate how their dynamic talent dashboards can assist in hiring, talent pool management, and skill gap evaluation.

The MENA region is currently experiencing rapid digital transformation, with a noticeable shift towards adopting technology for HR processes. Important trends include the rise of remote work, an increased focus on upskilling and reskilling, and a demand for improved employee experiences. However, challenges such as talent shortages and regulatory complexities continue to exist. Mercer Talent Enterprise aims to tackle these challenges with tailored solutions that promote workforce agility and compliance with local regulations.