Apparel Group has successfully launched the first MLB store in the UAE, marking the premium streetwear brand’s entry into the Gulf Cooperation Council (GCC) market. The grand opening took place at Dubai Hills Mall and attracted numerous fashion enthusiasts, influencers, and media representatives, who celebrated the blend of street style and sports heritage that MLB represents.

Originating from South Korea and inspired by American Major League Baseball, MLB is well-known for its bold, fashion-forward collections and signature headwear. During the launch event, the brand’s Spring/Summer 2025 collection was showcased, providing UAE shoppers with a curated selection of statement apparel, caps, and sneakers designed for modern urban lifestyles.

The newly opened store is MLB’s first retail location in the UAE and the wider GCC, with a strategic five-year expansion plan aimed at key markets including Saudi Arabia, Qatar, Oman, and Bahrain. Neeraj Teckchandani, CEO of Apparel Group, remarked that they are proud to introduce MLB to the dynamic fashion scene of the UAE, highlighting that the brand’s unique combination of streetwear and sports culture aligns well with the preferences of trend-conscious young customers.

The launch event featured live entertainment, exclusive giveaways, and personalized styling sessions, allowing guests to fully engage with the MLB lifestyle. With this milestone, Apparel Group reinforces its commitment to bringing innovative global brands to the region, shaping the future of fashion retail.

MLB, a premium lifestyle fashion brand, is recognized for merging trend and classic styles. Established in 1997 in South Korea, MLB has redefined the American sports lifestyle and is on a path to becoming a leading global megabrand, continually evolving and leading fashion trends across Asia.

Apparel Group, based in Dubai, operates over 2 300 retail stores and represents more than 85 brands, serving a diverse customer base and employing over 27 000 people. The company is expanding its footprint throughout the GCC and into emerging markets, reflecting its ambitious growth strategy.