The Sharjah Chamber of Commerce and Industry (SCCI) and Expo Centre Sharjah officially announced the launch of the seventh edition of the Indian trade, cultural, and entertainment exhibition, ‘Come On Kerala’. This event will be held from May 9 to 11 at the Expo Centre Sharjah, under the patronage of H.H. Sheikh Dr. Sultan bin Mohammed Al Qasimi, the Supreme Council Member and Ruler of Sharjah.

Organized in collaboration with Gulf Madhyamam newspaper, ‘Come On Kerala’ is noted as the largest Indian international trade fair in the Middle East, primarily celebrating the culture of the state of Kerala. A press conference at the Expo Centre Sharjah featured key figures such as Abdul Aziz Al Shamsi, Assistant Director-General for Communication and Business Sector at SCCI, and Jamal Bouzanjal, Director of Corporate Communication at SCCI.

This year’s exhibition is set to feature over 300 commercial exhibitors, including government entities and leading private sector companies from both the UAE and India. The event is expected to attract more than 275 000 visitors. Abdulaziz Al Shamsi highlighted that the Sharjah Chamber’s support aligns with its strategic vision to enhance the emirate’s business ecosystem and strengthen global economic ties, particularly with India, a key trade partner.

Jamal Bouzanjal remarked that the “Come On Kerala” exhibition serves as a catalyst for trade and investment exchange. The event will provide unique opportunities for entrepreneurs, investors, and companies to explore collaboration, form strategic partnerships, and promote Indian products and services in the region.

Sultan Mohammed Al Omrani, the Commercial Director at Expo Centre Sharjah, confirmed that all arrangements for hosting the exhibition have been finalized, ensuring that all necessary facilities and spaces will be available for exhibitors and visitors. He noted that this year’s edition is crucial for enhancing UAE-India relations and reinforcing Sharjah’s status as a key hub for the exhibition and conference industry.

The exhibition will feature over 20 cultural and entertainment programs, including live performances by well-known Bollywood celebrities like Mohanlal and Priya Mani. The agenda will also include various family-friendly activities that authentically reflect Kerala’s ambiance, with exhibition spaces designed to replicate the state’s iconic landmarks.

Entrepreneurs from India and the UAE will showcase innovations across sectors such as healthcare, tourism, education, retail, and interior design. The fair aims to provide an exceptional platform for partnerships, knowledge sharing, and unveiling new products and innovations.

Beyond its commercial focus, the exhibition will host a range of cultural and entertainment activities, including traditional Keralite cuisine festivals and competitions for families and children in cooking and painting. Music and fashion shows will also take place, with prizes awarded to outstanding participants.

The “Come On Kerala” exhibition continues to be a comprehensive destination for a diverse audience, including entrepreneurs, investors, the Indian diaspora, families, and cultural enthusiasts, solidifying its role as the largest Indian festival in the region and a vital link between the UAE and India.