Gushcloud International has announced plans to establish its regional headquarters for Europe, the Middle East, and Africa (EMEA) and India in Abu Dhabi. This strategic move follows a multi-year partnership with the Abu Dhabi Investment Office (ADIO) aimed at enhancing the emirate’s rapidly growing digital creator economy.

The establishment of Gushcloud’s headquarters is expected to generate over 100 full-time jobs in sectors such as technology, finance, sales, and legal. Additionally, the company will launch a Creator Venture Programme (CVP) designed to provide funding and business support to both local and international digital content creators, further positioning Abu Dhabi as a dynamic hub for digital talent.

Badr Al-Olama, Director General of ADIO, highlighted that partnerships like the one with Gushcloud reinforce Abu Dhabi’s vision and showcase its competitive advantages in talent, infrastructure, and investment. Althea Lim, Group CEO and Co-Founder of Gushcloud International, noted that Abu Dhabi’s strategic location and business-friendly environment make it an ideal base for operations in the region, allowing the company to contribute to industry growth and tap into local talent.

In addition to job creation, this partnership will drive intellectual property development in media content, solidifying Abu Dhabi’s role as a leader in innovative content development and digital rights management. Gushcloud plans to collaborate with local entities to create training programmes and internships for students at Abu Dhabi universities, fostering digital media expertise among future generations.

Founded in Singapore, Gushcloud operates across 13 markets and manages a global network of over 100,000 content creators, influencers, and celebrities. As part of its expansion, the company intends to relocate senior management to Abu Dhabi, which will become Gushcloud’s largest international office to date.