Emirates Airline had a good showing at ITB Berlin 2025, which was the world’s biggest travel trade show. During the three-day event, it signed 11 strategic agreements and had over 6 000 people visit its stand. The airline showed off its newest A350 cabin goods, including its signature Onboard Lounge and Shower Spa, and talked about its efforts to be more environmentally friendly.

Adding more routes to Asia

Emirates revealed three new routes to Asia before the event. The first one will go to Shenzhen, China, on July 1. The second will go to Da Nang, Vietnam, on June 2, and the third will go to Siem Reap, Cambodia, on June 3. The goal of these new sites is to make it easier for both leisure and business travelers to get to Southeast and East Asian markets.

Pay attention to Europe and the Mediterranean

Emirates extended its Memorandum of Understanding (MoU) with the Austrian National Tourist Office (ANTO) at ITB Berlin. This was the 20th year that Emirates has been doing business in Vienna. The company has flown more than 5 million people between Dubai and Vienna, and it wants to keep bringing more people to Austria.

Emirates also signed a new Memorandum of Understanding with the Malta Tourism Authority to boost tourism to Malta and make the Mediterranean gateway a more popular place for visitors from around the world.

Making cruise partnerships stronger

Emirates expanded its ties with major cruise lines like TUI Cruises, Costa Cruises, and AIDA Cruises at the event. This made Dubai an even more important hub for cruises around the world. Notably, TUI Cruises will base a second ship in Dubai for the 2025–2026 cruise season. Also, Emirates and Costa Cruises have extended their relationship until 2027 to look into better ways to get people from Dubai International Airport to Dubai Harbour Cruise Terminal.

Making the Experience of Customers with Online Travel Agencies Better

The airline also increased its partnerships with global ticket sites like Trip.com and Expedia Group. Emirates connected its New Distribution Capability (NDC) API to Expedia’s brands, which let tourists make their trips more unique by choosing extra luggage and seats. Its new deal with Trip.com is meant to help it grow in Asian and European areas, which fits with Emirates’ plans to expand its global network.

The airline’s attendance at ITB Berlin 2025 showed its dedication to new ideas, connectivity, and relationships in the world of travel.