Visa has launched its Tap to Add Card feature in the UAE, a significant step forward in the realm of digital wallet integration. This innovative technology allows cardholders to add their Visa contactless cards to digital wallets simply by tapping them on their mobile devices.

The Tap to Add Card feature enhances both security and convenience by eliminating the tedious process of manual entry. This method is often fraught with errors and is a target for fraudsters attempting to steal sensitive card information. Instead, the tap generates a unique, one-time code validated by Visa’s Chip Authenticate service, ensuring the secure addition of card credentials and offering a faster alternative to traditional methods.

Salima Gutieva, Visa’s VP and Country Manager for UAE, expressed excitement about the new feature, stating, “The solution provides cardholders with greater peace of mind when adding a card to a digital wallet, knowing their information is protected by advanced security measures.” She emphasized the potential of Tap to Add Card to encourage wider adoption of digital wallets in the UAE by addressing security concerns and improving user experience.

Since its global introduction last September, the Tap to Add Card feature has gained considerable traction, with over 100,000 tokens enabled in the UAE alone. This growth reflects the demand for secure and efficient digital payment solutions, showcasing the technology’s effectiveness in streamlining digital wallet provisioning.

The Tap to Add Card is designed to benefit all participants in the payments ecosystem. Cardholders can enjoy a quicker and more secure way to add cards to their digital wallets, promoting the adoption of digital payments. For issuers, this feature reduces the risk and costs associated with provisioning fraud and leads to fewer customer service inquiries. Digital wallets also benefit by adhering to Visa’s security standards, reducing card compromise risks and improving token provisioning rates due to fewer entry errors.

Visa, a leader in digital payments, operates in over 200 countries and territories, connecting consumers, merchants, financial institutions, and government entities. The company aims to foster inclusive economies by providing innovative, reliable, and secure payment solutions that enable individuals and businesses to thrive.