Halo AI, a company focused on transforming brand and creator collaborations, has successfully closed a seed funding round of US$6 million. The funding round was led by Raed Ventures and Shorooq, and included participation from strategic investors such as former senior executives from Snapchat, leaders from Microsoft and Airbnb, as well as executives from Amazon and notable investors from the gaming industry.

As reported by WAM, the announcement was made during the 1 Billion Pitches competition at the 1 Billion Followers Summit. This funding highlights Halo AI’s mission to create efficient and scalable collaborations between brands and creators. The investment will support the company’s plans for global expansion, which includes a successful launch in Saudi Arabia and immediate plans to enter the Dubai and Kuwait markets, followed by rapid growth across the MENA region, Europe, and North America.

Halo AI has developed advanced AI capabilities with expertise from veterans of AWS, Meta, and Snapchat. The company has already formed partnerships with well-known brands such as Kitopi, ToYou, 1/2M, and Syarah. The results from Halo AI’s innovative technology within its initial months of operations have positioned it as a leader in the creator economy space.

Brands collaborating with Halo AI benefit from an impressive 97% campaign completion rate, significantly higher than the industry average of 65%, and can launch campaigns within just 48 hours. For creators, the platform guarantees payment within 72 hours, marking a first in the region. Vito Strokov, Co-Founder and CEO of Halo AI, emphasized that their AI acts as an intelligent partner in the collaboration process, making autonomous decisions about creator-brand matches and optimizing campaign performance in real-time.

Tina Daher, Principal at Shorooq, expressed enthusiasm for the potential of Halo AI’s technology, stating, “The creator economy represents one of the most dynamic and transformative opportunities of our time.” She mentioned that Halo AI is redefining connections between brands and creators, unlocking significant value across the region and globally.